Every year, website owners prepare for new Google updates. They must comply with them to rank well in search results. The March 2025 Google Core Update was officially launched on the 13th. This update significantly disrupts rankings across many platforms.What are the different changes to expect? What are the impacts on websites? What improvements should be planned to maintain good visibility? Focus!
Google Core Update: What is it really?
Before getting into the nitty-gritty, you should know that the Google Core Update simply refers to an update of the Google algorithm.It involves improving the relevance of search results based on user expectations. Several key points are taken into account, such as keywords, link quality, page load speed, and more.
In 2024, for example, Google rolled out four updates. The March 2025 Google Core Update focuses on highlighting platforms that offer quality, informative, and authentic contentas well as those that meet Google's guidelines.
This update also affects all sectors. It redistributes rankings based on the new quality criteria.
Google Core Update 2025: A Closer Look at Its Specific Features
Although the March 2025 Google Core Update has already been confirmed, its rollout will be spread over several weeks. This may cause temporary fluctuations in search results. But don't panic: the situation will stabilize once the update is complete.
With advances in technology, the search engine giant is increasingly incorporating artificial intelligence into its algorithm. This allows it to better assess content quality and better understand the intent of queries. AI is capable of analyzing the depth, originality, and structure of articles. Google therefore seeks to prioritize content that offers an optimized user experience and high added value.
Of course, these updates can have an impact on organic traffic. Some will see an increase, while others will experience a decrease. In any case, it is essential to adopt the best strategy to improve or maintain your ranking.
Its Impact on SEO
It's clear that the changes made by Google remain rather unclear. SEO experts and content creators should therefore find the best approaches to optimize sites with each update. Yes, but how? By offering reliable, useful content tailored to user needs.
The impacts of the Google Core Update March 2025 vary from one sector to another. Generally speaking, certain themes, such as finance, education, and health, are more sensitive than others. If the sites concerned do not meet the expertise and reliability requirements imposed by Google, they will likely see their rankings drop.
Sites that resort to artificial marketing, i.e., link buying or mass exchanges, could also be penalized. The same goes for those that offer a poor user experience with poorly structured or slow pages.
Finally, Google uses criteria called E-E-A-T (Experience, Expertise, Authority, Trust). Therefore, platforms without reliable sources or identifiable authors risk being ranked lower.
Our recommendations to reduce the impact réduire l’impact
After a major update like Google Core Update 2025, it's important to:
- Evaluate the quality of your content. Make sure your text is both original and unique, since Google identifies platforms that offer in-depth and relevant answers. If necessary, adjust and make the necessary corrections.
- Analyze keywords to ensure they clearly address their search intent.
- Verify the quality of the pages : including user experience, the platform's technical performance, fluctuations in organic traffic, etc. Once you have the results, you can identify areas for improvement to optimize your SEO.
- Work on the readability of your content. Your text should be well-spaced and consist of titles, bulleted lists, and concise but clear paragraphs. And to protect yourself from potential changes, prioritize a sustainable SEO strategy.
How to react based on your ranking?
If you've experienced a drop in traffic, don't panic. It would be wiser to wait until the deployment is complete before finding the best strategy and making changes. Also, to identify the affected pages, it's recommended to use Google Search Console and Google AnalyticsAlso, consider working on the reliability of your content. To do this, highlight positive testimonials, as well as the authors' experience and skills. As mentioned previously, don't forget to cite verifiable and reputable sources.
Given that Google is increasingly demanding regarding the quality of blacklinks, it is strongly recommended to always focus on quality links. To avoid being penalized, remember to detect toxic links and remove them.
If, on the other hand, you've performed well, this means you're meeting Google's requirements. However, be sure to use a comparative analysis to see whether the update was beneficial or not.
Tracking Your Ranking: Best Practices
Want to know whether or not your site has been impacted by thealgorithm update? There are several tools at your disposal to do this, including:
- SEO tools: for performance analysis.
- Google Search Console: for identifying changes in ranking.
- SEO networks: for communicating with experts.
- Google Analytics: for detecting a potential drop in traffic.
As you can see, Google Core Update 2025 will inevitably impact most sites in many sectors. To maintain a good ranking and secure your visibility, it's always important to anticipate future trends by trying to understand how the Google algorithm works after each update.
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