Google recently officially rolled out Core Update 2025, a new update that impacts the ranking of many sites in search results. While no drastic changes have been announced, this shift places a premium on reliable content created by quality creators and authors. So, if you've recently noticed your platform's rankings have dropped or your traffic has seen a significant drop, now's the time to take action! Discover in this article the strategies to adopt if your site is penalized by the Core Update.
Work on Content Quality
The Google Core Update occurs several times a year. If the March 13th algorithm update penalized you, it's strongly recommended that you start by evaluating the quality of your existing content.
The goal is to highlight detailed, informative content that aligns with users' search intent. Yes, but how?
To do this, make sure you produce engaging and unique content. Then, use SEO wisely. While keyword use is essential, be careful not to over-optimize. Remember to offer well-structured content with a title, subtitles, a few keywords, bullet points, etc.
Finally, make sure to get straight to the point by writing in a logical and clear manner. This will make it easier to read.
Prioritize user experience
A good search engine ranking isn't based solely on the content offered. It also takes into account several aspects of user experience: page load time and navigation fluidity. Google also analyzes other criteria such as the number of clicks in SERPs and the bounce rate.
So, if the Google Core Update has caused your ranking to plummet, you should focus on site loading speed by optimizing images, reducing unnecessary scripts, or opting for efficient hosting. To make the visitor experience even more enjoyable, the platform should be fluid, optimized, and adapted for mobile use.
Améliorer le netlinking
The Netlink building is one of the best-known SEO strategies. It allows you to increase your audience by integrating external hyperlinks. These will guide readers directly to your site.
To improve your platform's authority, avoid all kinds of questionable practices, including the purchase of blacklinks. This approach can be viewed as aggressive or an attempt at manipulation by Google.
It's best to implement a sustainable approach, starting with an analysis of your blacklinks. This will help you identify toxic or low-quality links. You can disavow and remove them. Then, promote natural links by partnering with relevant and reliable sites.
Respect SEO Best Practices
With the Google algorithm update, it's time to strengthen your site's credibility by respecting the E-E-A-T (Experience, Expertise, Authority, Reliability) criteria. The goal is to highlight content that is both vibrant and, above all, high-value. Your text must be based on reliable sources. Then, use rich vocabulary and, above all, impeccable syntax. If you encounter difficulties, rely on semantic analysis tools.
Also increase your site's reputation by demonstrating the authors' expertise. To do this, include their autobiography. And finally, if you have an online store, for example, trust is essential. To reassure customers, provide all the essential information they need to complete a transaction with confidence. Show them that personal data remains confidential.
Maintain a good publishing frequency
When you publish content regularly, Google considers your site active and dynamic. However, be sure to maintain a steady pace to improve your visibility. It's advisable, however, to prioritize regularity over quantity. When doing so, establish an editorial calendar.
Maintaining the quality of your content requires a tremendous amount of work, and above all, time. That's why it's better to be reasonable and stick to one post per week. However, if you have a team that can handle the task, you can easily reach your quota and the goal you've set.
What about AI content?
AI is now an integral part of our daily lives. Since its release, several websites have used it to generate content in record time. Artificial intelligence is proving to be a powerful tool, but automated texts should be manually reviewed and reworked before publication.
Reread them to ensure their accuracy and correct them if necessary. Then, check the information to limit factual errors. Don't forget to add a personal touch to make the article more natural.
Monitor Core Update Developments
It's important to note that the Google Core Update rollout takes time. Generally, it can take up to two weeks after the official announcement.
Therefore, during this period, monitor your platform's performance with effective tools like Google Search Console and Google Analytics. They will allow you to detect if one or more pages are affected.
Rankings may also fluctuate until the update is fully implemented. Therefore, avoid making hasty decisions before making changes. Finally, if you notice any changes, adopt the most appropriate strategies and review your SEO strategy if necessary.
As you can see, the Google Core Update can have an impact on your site's ranking. To check if your site has been penalized, use Google Search Consoletool. If traffic drops, it's imperative to adapt your approach based on the search engine giant's expectations and those of Internet users.
To regain your ranking, improve your content, user experience, and netlinking. To prevent this mistake from happening again in the future, it's strongly recommended that you entrust your SEO to industry experts like Anaia Marketing.
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